As we’re heading into the busy selling time, it’s essential that your marketing materials is top-notch. Your product descriptions, blog posts, social media posts etc all need to be catching the eye of the shopper. To do this, you need to sell the sizzle, not the sausage (or in the case of the vegetarian friendly image I’ve used, the banana ).
So what does this mean?
It means don’t simply sell a pair of earrings or a ball of hand dyed yarn. Instead sell the ‘sizzle’ – how it will make someone feel, what the benefits of your products are, what value it will bring the customer.
As we are at the gift giving time, remember that there are some added benefits you are giving your customers. For example you might be making someone the best Auntie in the world by giving her the product a niece will love.
Take a look at your product descriptions and see if you are selling the sizzle or do they just read as though you simply telling shoppers the bare minimum. Are your blog posts telling someone how they will feel after they’ve bought your products – filling them with enthusiasm to buy – or simply listing the features.
Invest a little time into your copy, whether it’s a blog post or product description, to help your products really stand out ahead of the competition!