How to Make a 'What Is It' Graphic for Social Media - Make For Business

How to Make a ‘What Is It’ Graphic for Social Media

What is it?

If you are looking for something a little different to do to engage with your social media and blog followers, how about making a ‘what is it’ image? This is an image where the subject isn’t clear so people have to guess what it is. This can be a great way to encourage engagement from your followers. It’s also perfect for doing something different with your social media posts.

While this is a fun thing to do, it has a very useful side to it too. This type of activity is a great way to get your followers thinking about your products in a deeper way. If you pique their interest with an activity like this, they may well go to your store to find out more. The image above is a closeup of part of an earring. Someone looking at this photo who likes colorful, textile jewelry may well be tempted to find out more. So this image will have sparked interest, but in a non-salesy way.

If you’re not sure how to do this, it’s super-simple! You’ll find a short tutorial later in this blog post.

How to Use a ‘What Is It’ Image

There are many ways you could use a ‘what is it’ image. Here are a few ideas:

  • Show a ‘what is it’ image of a product in your store and offer a prize to the person who finds it
  • Use a ‘what is it’ as a way to get people engaging on your post
  • Make a regular weekly feature on your blog or social media showing a ‘what is it’ of your products or supplies
  • Do a ‘what is it’ of something related to your product which appeals to your target market to encourage them to follow you. Offer a discount coupon or product as a prize.

How to Make a ‘What Is It’ Graphic

If you know your way around Photoshop or other photo editor applications, you’ll know how to do this. You simply need a large image and to crop in on it. However, if this is something you’re not too sure about, we’ll show you how to do this using

The key thing to remember is to use the largest size image you have available. If you crop in really tight, you might end up with such a small image size, it’s fuzzy to view. While it doesn’t matter too much if your image isn’t perfect, you also don’t want to lose the opportunity to show off the detail of your work.

Go to and select the canvas size. I clicked the ‘Use custom dimensions” button and entered 640 x 640:


Go to ‘UPLOADS’, on the menu bar on the left-hand side and load your image if you haven’t already done so. There are two ways to proceed from here and I’ll show you how to use the ‘Crop’ tool for the first option.

Click to add the image to your canvas and choose the ‘Crop’ option (if you can’t see the crop option, click on your image to select it).


Crop handles will appear on the image. Drag these around until you have highlighted the area you want to crop and click the tick button:


Grab the corners of your cropped image and pull them out to fill the size of the canvas:


The second option is to just place the image and drag the corner handles to make it larger than the canvas. Then move the image so that only the part you want to show is visible on the canvas. To do this, you may have to zoom out so that you can drag the handles as far as is necessary.

Screen Shot 2016-08-04 at 11.47.49 AM

You’ll find the zoom controls at the bottom right of the screen and just click the ‘-‘ to zoom out and the ‘+’ to zoom back in again.

When the image is finished you can download it or add some text. To add text, go to the ‘TEXT’ tab on the menu bar on the left of the page. If you would like more information about adding a text overlay, we have a tutorial here – How to Add a Text Overlay in Canva


Creating a ‘What Is It’ Graphic On Your Phone

If you have a smartphone you can probably do this directly on your phone. Look for the crop function in the camera app on your phone or a third party image editing app. Simply crop in on the element in the photo which you want to feature. Remember to make the original photo as large as possible so your cropped section is still nice and sharp.

This is a fun and versatile technique and another way to engage your social media followers in a non selling way!


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About the author

Kate Pullen

Kate is a long term marketing professional who made a lifestyle change and moved to Spain to follow her dream. She learned how to apply her business skills to her creative skills to grow a business. Her goal is to help others follow their dreams too.

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