Glossary - Make For Business

Glossary

This is a glossary of some of the key terms you will hear when marketing your creative business. Is there something you would like to see us add to this list? If so, just contact us and we’ll add it!

Glossary

All | C D E F G H K L O P R S T V W
There are 3 names in this directory beginning with the letter O.
Opt In
This is where people 'opt in' to your newsletter. An opt in box is the box that they complete. This is sometimes a pop up box or can even a 'welcome mat' which covers the full screen.
OTO
One time offer - a offer that's so good, it's available just once. This is part of the FOMO (fear of missing out) technique, encouraging people to buy NOW because if they don't, this offer will never be repeated.
Overheads
Overheads are the costs you incur in running your business which aren't time or materials / supply based. They will include things like telephone/internet, software licenses, energy bills, office stationery. These are costs you would not incur if you were not running your business.