Glossary - Make For Business

Glossary

This is a glossary of some of the key terms you will hear when marketing your creative business. Is there something you would like to see us add to this list? If so, just contact us and we’ll add it!

Glossary

All | C D E F G H K L O P R S T V W
There are 4 names in this directory beginning with the letter E.
eCommerce
Selling products online. An ecommerce store is a store which handles all aspects of the transaction, from order through to payment processing.
Elevator Pitch
An elevator pitch is what you say when someone asks what you do. It's so named because it's supposed to take the time it takes to ride an elevator. In reality it's a short statement which is designed to intrigue and entice the listener. It is not a sales pitch. Your desired result is for the listener to want to learn more, for example to ask for your business card or website address.
Email List
A list of names of people who have signed up to receive your emails.
Engagement
When people react with you, they are engaging. Engagement is key to marketing, as engaged followers or customers become loyal followers or customers. Engagement is when people react to a social media post, respond to your emails etc.