This is a glossary of some of the key terms you will hear when marketing your creative business. Is there something you would like to see us add to this list? If so, just contact us and we’ll add it!
There are 4 names in this directory beginning with the letter E.
Selling products online. An ecommerce store is a store which handles all aspects of the transaction, from order through to payment processing.
An elevator pitch is what you say when someone asks what you do. It's so named because it's supposed to take the time it takes to ride an elevator. In reality it's a short statement which is designed to intrigue and entice the listener. It is not a sales pitch. Your desired result is for the listener to want to learn more, for example to ask for your business card or website address.