SEO / Stats Archives - Make For Business
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How to Make a Copy View in Google Analytics

By Kate Pullen / December 14, 2016

A view in Google Analytics terms is the data set which we use for reporting. This is what you see when you look at Google Analytics. If you make any changes to the way the data is collected it will effect the view. Taking a copy view means that if in the future you create […]


Survey – What Do You Need to Know to Grow Your Business?

By Kate Pullen / November 2, 2016

Could you spare a couple of minutes to help us as we plan new courses and workshops to help creative entrepreneurs grow their businesses? We’ve got some great courses in the pipeline – however, we’d also LOVE to know what you think is important! Powered by Typeform


How to Use Etsy Trending to Grow Your Business

By Kate Pullen / October 28, 2016

Sometimes the clues we need to grow our businesses are right under our noses, and this is very much the case with a really useful feature at Etsy which we often overlook, Etsy Trending Items. Etsy Trending Items is the next best thing we have to watching Etsy shoppers browsing our products. Years ago, that’s exactly […]


Word of Mouth Marketing

By Kate Pullen / October 26, 2016

Word of mouth is such a powerful marketing tool and is increasingly relevant in today’s digital world. Any time a customer mentions your products or your store to a friend or family member, they are giving a word of mouth referral. Therefore if a customer really loves your products and shares your store details with others – you’ve […]


SEO and Keywords – What’s It All About?

By Kate Pullen / October 21, 2016

So, what are keywords and why do we need to worry about them? As far as internet search is concerned, the world pretty well revolves around keywords. These are the, well, key words, that sum up the content of a page. You use keywords on sites like Etsy or when you are searching for […]


What Are Overheads?

By Kate Pullen / October 15, 2016

When you are pricing your products you need to take into account all of the costs involved. This includes direct costs, such as supplies. However don’t forget to add in your overheads too. What Are Overheads? While it’s really easy to factor in costs when pricing your products, like the cost of supplies or the time involved in making your […]


How to Choose Your Business Name!

By Kate Pullen / October 7, 2016

The very first thing to do is to give your business a name. Even if you don’t have your store set up yet or are still thinking through the whys and wherefores of starting your own business, it’s good to have a name for the business. Just the process of choosing a name will help […]


Grandparents Day Graphic

By Ian Pullen / September 10, 2016

For this exercise, I’m focusing on Grandparents Day and looking at combining a photo with a typographic arrangement of a quote. This one isn’t a step by step tutorial showing each step. Instead I’ll explain some of my thought processes and share some tips to help you try something similar. While typography sits on a bedrock of […]


Learn About Your Etsy Shoppers With Google Analytics Demographics

By Kate Pullen / August 11, 2016

Google Analytics Demographics reports can give us some fascinating and valuable insights into our visitors. If I told you that my store attracted movie goers between the ages of 24 and 34, how would that compare to your store? Saturday is the day they are least likely to visit my store (obviously because they are […]


Free Etsy Keywords to Help You Target Your Shop’s SEO

By Kate Pullen / August 4, 2016

On this page you’ll find free Etsy keywords which you can use in your listings and elsewhere in your Etsy store. These are current keywords that shopper are using now to look for products on Etsy. Remember that these will change over time and by the season. You can use these keywords as part of your […]

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