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Starting a Handmade Card Business: Research

By Kate Pullen / September 16, 2016

Welcome to the first of an occasional series of blog looking at some specific issues of setting up different types of handmade business. Starting a handmade card business is many a crafter’s dream. Undertaking good research is key to the success of any business and is particularly important when setting up a handmade card business in […]


What Mickey’s 10 Commandments Can Teach Us About Business

By Kate Pullen / September 15, 2016

If you’ve never heard of Mickey’s 10 Commandments, read on to discover another side of the world’s favorite mouse. I admit that the thoughts that most often spring to mind when someone mentions Disney is small bluebirds whistling and flying around my head or a small cricket happily chirruping away at my feet. However, Disney is more […]


How to Pick Your Preferred Facebook Audience

By Kate Pullen / August 18, 2016

Do you choose the preferred Facebook audience for every post that you make? If not, you’re missing an easy way to optimize posts. Everyone know’s that it’s getting harder and harder to get posts seen by the people that matter on Facebook. How many times have you been disappointed by the reach of an amazingly insightful […]


Social Media Challenge – 31 Days of Brand Boosting Posting

By Kate Pullen / July 28, 2016

Are you up for a FREE 30-day brand-boosting social media challenge ? The goal of the challenge is to post to one or more social media accounts every day with a view to building your brand. We know that for many of us, trying to think of new things to post to social media, which are going to […]


Good Writing Skills = Happy Readers

By Kate Pullen / July 21, 2016

It’s not just what you write, it’s the way that you write it that makes a difference. Good writing skills are key. Whether you are writing blog posts or product descriptions, your writing style tells the reader a little more about you and your business. Your writing style is what will engage your readers and make […]


Super Simple DIY Etsy Shop Critique!

By Kate Pullen / July 7, 2016

You may feel that a DIY Etsy shop critique is beyond you or just isn’t a valuable exercise. If you don’t have a budget to pay a professional, though, it can be the next best thing. Now, if your handmade business is rocking it and you’re certain you have no room for improvement, you can […]


Back-To-School Marketing for Handmade Businesses and Etsy Stores

By Kate Pullen / June 30, 2016

Hopefully back-to-school marketing is one of your priority jobs right now. If it’s not, you may want to read on to find out what opportunities you’re missing out on. What’s the second biggest spending event of the year after the winter holidays and celebrations? OK – the title of this blog is a bit of […]


Big Banner, Little Banner or No Banner?

By Kate Pullen / May 5, 2016

It’s now nearly a month since Etsy rolled out its new layout, and one of the choices we have is what banner size to have in our stores. There are three choices; big banners, medium banners and no banners. The choice of which to use is down to the store owner. There are no rights […]

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