Marketing Archives - Page 2 of 3 - Make For Business
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Planning for Help In Your Craft Business

By Kate Pullen / October 3, 2016

Depending on where you are on your business journey, you may need to consider paying for someone to help you with your business. We’re talking general help here, not specialist services. People may require help at any stage of  their business. Whether it’s help to get a business off the ground, help to see a […]


How to Price Your Handmade Products

By Kate Pullen / September 30, 2016

There’s one thing that really makes me sad when I browse Etsy or craft markets looking at handmade goods, and that’s how low some artisans value themselves and their work. I find it desperately sad when I see someone with exquisite work, which they’ve priced to match the resellers and importers. I wonder why they […]


Five Mistakes New Handmade Sellers Make

By Kate Pullen / September 29, 2016

    If you are just starting out selling your handmade products you probably have hopes and dreams of where your new venture is going to take you. With hard work and determination your dreams will be realized, however, that doesn’t mean to say you won’t have the odd bump in the road. There are […]


Brand 101 – Your Logo is Not Your Brand

By Kate Pullen / September 22, 2016

Your logo is not your brand! Our brands are at the heart of our businesses, yet it’s surprising how often that misconception arises. Many new businesses are inclined to think that because they have their logo, they have their brand. However, this couldn’t be further from the truth. Your logo is just one part of your […]


Starting a Handmade Card Business: Research

By Kate Pullen / September 16, 2016

Welcome to the first of an occasional series of blog looking at some specific issues of setting up different types of handmade business. Starting a handmade card business is many a crafter’s dream. Undertaking good research is key to the success of any business and is particularly important when setting up a handmade card business in […]


What Mickey’s 10 Commandments Can Teach Us About Business

By Kate Pullen / September 15, 2016

If you’ve never heard of Mickey’s 10 Commandments, read on to discover another side of the world’s favorite mouse. I admit that the thoughts that most often spring to mind when someone mentions Disney is small bluebirds whistling and flying around my head or a small cricket happily chirruping away at my feet. However, Disney is more […]


How to Pick Your Preferred Facebook Audience

By Kate Pullen / August 18, 2016

Do you choose the preferred Facebook audience for every post that you make? If not, you’re missing an easy way to optimize posts. Everyone know’s that it’s getting harder and harder to get posts seen by the people that matter on Facebook. How many times have you been disappointed by the reach of an amazingly insightful […]


Social Media Challenge – 31 Days of Brand Boosting Posting

By Kate Pullen / July 28, 2016

Are you up for a FREE 30-day brand-boosting social media challenge ? The goal of the challenge is to post to one or more social media accounts every day with a view to building your brand. We know that for many of us, trying to think of new things to post to social media, which are going to […]


Good Writing Skills = Happy Readers

By Kate Pullen / July 21, 2016

It’s not just what you write, it’s the way that you write it that makes a difference. Good writing skills are key. Whether you are writing blog posts or product descriptions, your writing style tells the reader a little more about you and your business. Your writing style is what will engage your readers and make […]

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