Marketing Archives - Make For Business
All posts in "Marketing"

How To Price Your Handmade Products

By Kate Pullen / April 2, 2017

Pricing is part art and part science. Knowing how to price your handmade products at the right level is one of the greatest challenges a new handmade seller faces. You need to set prices so that the product offers the customer value for money. This price also should be at a level where you make the […]


How to Autoschedule Pinterest Pinning With ViralTag

By Kate Pullen / March 18, 2017

If you’re just starting out using Pinterest for your business, one of the things you will need to be doing regularly, as well as creating top-notch graphics for your own products and blog, is pinning your own and other people’s content. With a little planning, it’s easy enough to get into a routine if you […]


Smart Targets

By Kate Pullen / November 8, 2016

Here’s a short video on SMART goals and you’ll find a free download below which can also be used as a coloring page.


Word of Mouth Marketing

By Kate Pullen / October 26, 2016

Word of mouth is such a powerful marketing tool and is increasingly relevant in today’s digital world. Any time a customer mentions your products or your store to a friend or family member, they are giving a word of mouth referral. Therefore if a customer really loves your products and shares your store details with others – you’ve […]


UTM Tags and How To Use Them

By Kate Pullen / October 24, 2016

Did you know that Google gives us a really simple way to track promotions and marketing activity so we can really understand how to best build traffic to our stores and websites? This really simple technique opens the door to a wealth of knowledge about our promotions and marketing activity. Stop wasting time and money […]


What Are Overheads?

By Kate Pullen / October 15, 2016

When you are pricing your products you need to take into account all of the costs involved. This includes direct costs, such as supplies. However don’t forget to add in your overheads too. What Are Overheads? While it’s really easy to factor in costs when pricing your products, like the cost of supplies or the time involved in making your […]


Pinterest For Your Business

By Kate Pullen / October 8, 2016

Pinterest is a wonderful platform for marketing your products. Think of it as another shop window to displaying your work to potential customers. Learn how to use Pinterest effectively to build your business. Browsing Pinterest can be like falling into another dimension. Before you know it, days have gone by as thousands of gorgeous photos […]


How to Choose Your Business Name!

By Kate Pullen / October 7, 2016

The very first thing to do is to give your business a name. Even if you don’t have your store set up yet or are still thinking through the whys and wherefores of starting your own business, it’s good to have a name for the business. Just the process of choosing a name will help […]


How to Reach Gift Shoppers

By Kate Pullen / October 6, 2016

One of the biggest challenges an e-commerce business has, whether you sell on a managed platform like Etsy or your own website, is getting your products in front of the right shopper. Much of the time, this is relatively straight forward as you know your target market and you know how to reach them. You’ll […]


What is your brand?

By Kate Pullen / October 6, 2016

Part of your planning should be thinking about your brand. Both your business brand and your personal brand. If you need any help with your branding, check out our Defining Your Brand workshop or take advantage of a coaching session with Kate, including our Brand Audit program. What is a Brand? Imagination without vision, is […]

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