Marketing Archives - Make For Business
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Be a Fly On The Wall – Listen to Your Target Market

By Kate Pullen / April 25, 2017

There’s a very good reason why the old adage ‘you have two ears and one mouth…’ remains relevant today. By listening and not speaking we can learn a lot, and this is particularly relevant in our handmade businesses. If you really want to hone in on your target market and develop products you know they […]


What is FOMO? Fear Of Missing Out

By Kate Pullen / April 12, 2017

You may have seen the term FOMO and wondered what it means. Well, it stands for Fear Of Missing Out. This is when as individuals we worry about missing out on something and while this might apply to people who go to a party, not because they want to, but because they worry they may […]


How To Price Your Handmade Products

By Kate Pullen / April 2, 2017

Pricing is part art and part science. Knowing how to price your handmade products at the right level is one of the greatest challenges a new handmade seller faces. You need to set prices so that the product offers the customer value for money. This price also should be at a level where you make the […]


Sell The Sizzle – Copywriting Tips

By Kate Pullen / March 24, 2017

As we’re heading into the busy selling time, it’s essential that your marketing materials is top-notch. Your product descriptions, blog posts, social media posts etc all need to be catching the eye of the shopper. To do this, you need to sell the sizzle, not the sausage (or in the case of the vegetarian friendly […]


How to Autoschedule Pinterest Pinning With ViralTag

By Kate Pullen / March 18, 2017

If you’re just starting out using Pinterest for your business, one of the things you will need to be doing regularly, as well as creating top-notch graphics for your own products and blog, is pinning your own and other people’s content. With a little planning, it’s easy enough to get into a routine if you […]


Use QR Codes

By Kate Pullen / January 10, 2017

Getting your name out there and attracting people to your store or website is an ongoing process and we need to use as many techniques as possible to get our products in front of people. One key to this is making things as simple as possible for potential customers to find us. QR codes are […]


Make This Year Your Best Year Ever!

By Kate Pullen / December 15, 2016

Make this your best year ever by setting yourself some goals and targets to take your business to the next level. And what better time of year is there to set yourself some goals and targets than at the New Year.  Incorporating your business goals into your New Year resolutions will help you focus on what […]


Writing to Your Target Market

By Kate Pullen / November 16, 2016

Knowing your target market is so important for a whole host of reasons. If you don’t know your target market you’re making life so much harder for yourself – and life as a seller of handmade items is tough enough already! Not knowing your target market puts you at a disadvantage in so many ways, […]


Smart Targets

By Kate Pullen / November 8, 2016

Here’s a short video on SMART goals and you’ll find a free download below which can also be used as a coloring page.


Word of Mouth Marketing

By Kate Pullen / October 26, 2016

Word of mouth is such a powerful marketing tool and is increasingly relevant in today’s digital world. Any time a customer mentions your products or your store to a friend or family member, they are giving a word of mouth referral. Therefore if a customer really loves your products and shares your store details with others – you’ve […]

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