Kate Pullen, Author at Make For Business - Page 3 of 6
About the author

Kate Pullen

Kate is a long term marketing professional who made a lifestyle change and moved to Spain to follow her dream. She learned how to apply her business skills to her creative skills to grow a business. Her goal is to help others follow their dreams too.


Writing to Your Target Market

By Kate Pullen / November 16, 2016

Knowing your target market is so important for a whole host of reasons. If you don’t know your target market you’re making life so much harder for yourself – and life as a seller of handmade items is tough enough already! Not knowing your target market puts you at a disadvantage in so many ways, […]


Smart Targets

By Kate Pullen / November 8, 2016

Here’s a short video on SMART goals and you’ll find a free download below which can also be used as a coloring page.


Survey – What Do You Need to Know to Grow Your Business?

By Kate Pullen / November 2, 2016

Could you spare a couple of minutes to help us as we plan new courses and workshops to help creative entrepreneurs grow their businesses? We’ve got some great courses in the pipeline – however, we’d also LOVE to know what you think is important! Powered by Typeform


How to Use Etsy Trending to Grow Your Business

By Kate Pullen / October 28, 2016

Sometimes the clues we need to grow our businesses are right under our noses, and this is very much the case with a really useful feature at Etsy which we often overlook, Etsy Trending Items. Etsy Trending Items is the next best thing we have to watching Etsy shoppers browsing our products. Years ago, that’s exactly […]


Word of Mouth Marketing

By Kate Pullen / October 26, 2016

Word of mouth is such a powerful marketing tool and is increasingly relevant in today’s digital world. Any time a customer mentions your products or your store to a friend or family member, they are giving a word of mouth referral. Therefore if a customer really loves your products and shares your store details with others – you’ve […]


UTM Tags and How To Use Them

By Kate Pullen / October 24, 2016

Did you know that Google gives us a really simple way to track promotions and marketing activity so we can really understand how to best build traffic to our stores and websites? This really simple technique opens the door to a wealth of knowledge about our promotions and marketing activity. Stop wasting time and money […]


SEO and Keywords – What’s It All About?

By Kate Pullen / October 21, 2016

So, what are keywords and why do we need to worry about them? As far as internet search is concerned, the world pretty well revolves around keywords. These are the, well, key words, that sum up the content of a page. You use keywords on sites like Etsy or Amazon.com when you are searching for […]


What Are Overheads?

By Kate Pullen / October 15, 2016

When you are pricing your products you need to take into account all of the costs involved. This includes direct costs, such as supplies. However don’t forget to add in your overheads too. What Are Overheads? While it’s really easy to factor in costs when pricing your products, like the cost of supplies or the time involved in making your […]


The Secret to Great E-Commerce Sites

By Kate Pullen / October 13, 2016

When people set up an e-commerce business – whether it’s their own website or on a managed platform such as Etsy – there’s one really important thing that gets overlooked. And this one thing, is something that will make a massive different to the performance of that business. It’s nothing highly technical or something you need […]


Pinterest For Your Business

By Kate Pullen / October 8, 2016

Pinterest is a wonderful platform for marketing your products. Think of it as another shop window to displaying your work to potential customers. Learn how to use Pinterest effectively to build your business. Browsing Pinterest can be like falling into another dimension. Before you know it, days have gone by as thousands of gorgeous photos […]

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