Kate Pullen, Author at Make For Business
About the author

Kate Pullen

Kate is a long term marketing professional who made a lifestyle change and moved to Spain to follow her dream. She learned how to apply her business skills to her creative skills to grow a business. Her goal is to help others follow their dreams too.

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Why Aren’t People Looking At My Products?

By Kate Pullen / May 26, 2017

The new layout of Etsy stats makes it super easy to see the unloved products – the ones that no one is looking at. While Etsy suggests a few things that can be done to improve these products, if you really want to turn them around, it’s going to be a case of looking to […]

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Logo Design

By Kate Pullen / April 28, 2017

Things to consider about your logo – What’s your logo like? Are you pleased with how it presents your business? Is it good in every circumstance? Ever given it a health check? If not, now could be as good a time as any to have a good look at your logo and consider if it’s […]

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White Balance

By Kate Pullen / April 25, 2017

[Photography Tip] Getting to grips with white balance. Specifically I’m thinking about anyone shooting their product photos with a smart phone. When you’ve added a number of product photos to a page, have you ever noticed that the images don’t feel consistent? As if the tone is a bit off between them. This is often […]

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Work With Kate

By Kate Pullen / April 25, 2017

If you need help with marketing your creative business, getting your e-commerce store off the ground or simply need some support and direction, check out my affordable services below 🙂 Let me build you an e-commerce website!If you need an e-commerce website for your business, I can build you a site using WordPress and Woocommerce. Prices […]

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Be a Fly On The Wall – Listen to Your Target Market

By Kate Pullen / April 25, 2017

There’s a very good reason why the old adage ‘you have two ears and one mouth…’ remains relevant today. By listening and not speaking we can learn a lot, and this is particularly relevant in our handmade businesses. If you really want to hone in on your target market and develop products you know they […]

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What is FOMO? Fear Of Missing Out

By Kate Pullen / April 12, 2017

You may have seen the term FOMO and wondered what it means. Well, it stands for Fear Of Missing Out. This is when as individuals we worry about missing out on something and while this might apply to people who go to a party, not because they want to, but because they worry they may […]

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Quick Tip – Customer Reviews and Testimonials

By Kate Pullen / April 4, 2017

Customer reviews and testimonials are an essential part of the e-commerce experience. According to research, the majority of shoppers are influenced by reviews when they are making their buying decisions. Reviews are also great testimonials to use on social media and on promotion pages. But how do you get customers to leave reviews? One way […]

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How To Price Your Handmade Products

By Kate Pullen / April 2, 2017

Pricing is part art and part science. Knowing how to price your handmade products at the right level is one of the greatest challenges a new handmade seller faces. You need to set prices so that the product offers the customer value for money. This price also should be at a level where you make the […]

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Sell The Sizzle – Copywriting Tips

By Kate Pullen / March 24, 2017

As we’re heading into the busy selling time, it’s essential that your marketing materials is top-notch. Your product descriptions, blog posts, social media posts etc all need to be catching the eye of the shopper. To do this, you need to sell the sizzle, not the sausage (or in the case of the vegetarian friendly […]

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