Kate Pullen, Author at Make For Business
About the author

Kate Pullen

Kate is a long term marketing professional who made a lifestyle change and moved to Spain to follow her dream. She learned how to apply her business skills to her creative skills to grow a business. Her goal is to help others follow their dreams too.


White Balance

By Kate Pullen / April 25, 2017

[Photography Tip] Getting to grips with white balance. Specifically I’m thinking about anyone shooting their product photos with a smart phone. When you’ve added a number of product photos to a page, have you ever noticed that the images don’t feel consistent? As if the tone is a bit off between them. This is often […]


Work With Kate

By Kate Pullen / April 25, 2017

If you need help with marketing your creative business, getting your e-commerce store off the ground or simply need some support and direction, check out my affordable services below 🙂 Let me build you an e-commerce website!If you need an e-commerce website for your business, I can build you a site using WordPress and Woocommerce. Prices […]


How To Price Your Handmade Products

By Kate Pullen / April 2, 2017

Pricing is part art and part science. Knowing how to price your handmade products at the right level is one of the greatest challenges a new handmade seller faces. You need to set prices so that the product offers the customer value for money. This price also should be at a level where you make the […]


How to Autoschedule Pinterest Pinning With ViralTag

By Kate Pullen / March 18, 2017

If you’re just starting out using Pinterest for your business, one of the things you will need to be doing regularly, as well as creating top-notch graphics for your own products and blog, is pinning your own and other people’s content. With a little planning, it’s easy enough to get into a routine if you […]


How to Make a Copy View in Google Analytics

By Kate Pullen / December 14, 2016

A view in Google Analytics terms is the data set which we use for reporting. This is what you see when you look at Google Analytics. If you make any changes to the way the data is collected it will effect the view. Taking a copy view means that if in the future you create […]


Smart Targets

By Kate Pullen / November 8, 2016

Here’s a short video on SMART goals and you’ll find a free download below which can also be used as a coloring page.


Survey – What Do You Need to Know to Grow Your Business?

By Kate Pullen / November 2, 2016

Could you spare a couple of minutes to help us as we plan new courses and workshops to help creative entrepreneurs grow their businesses? We’ve got some great courses in the pipeline – however, we’d also LOVE to know what you think is important! Powered by Typeform


How to Use Etsy Trending to Grow Your Business

By Kate Pullen / October 28, 2016

Sometimes the clues we need to grow our businesses are right under our noses, and this is very much the case with a really useful feature at Etsy which we often overlook, Etsy Trending Items. Etsy Trending Items is the next best thing we have to watching Etsy shoppers browsing our products. Years ago, that’s exactly […]


Word of Mouth Marketing

By Kate Pullen / October 26, 2016

Word of mouth is such a powerful marketing tool and is increasingly relevant in today’s digital world. Any time a customer mentions your products or your store to a friend or family member, they are giving a word of mouth referral. Therefore if a customer really loves your products and shares your store details with others – you’ve […]

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